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Country:  Spain

Madrid or Barcelona, ES

Location details:  EMEA South
Employment type:  Undefined term
Full-time/part-time position:  Full time
Job Code USA/CA: 

Marketing Specialist, IS EMEA South

At Konecranes, we believe that great customer experience is built on the people behind the Konecranes name – people committed to providing our customers with lifting equipment and services that lift their businesses. Everything we do, we do with passion and drive. This is what makes Konecranes a unique place to work.


Job Brief:


The Marketing Specialist, IS EMEA South will drive communications activities in line with the IS EMEA Marketing & company’s strategy. Key objectives of this position are focused on acquiring and retaining new customers through the management of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, email campaigns, social, lead nurturing and analytics.



Key responsibilities include:


  • Create and implement multi-channel online & offline campaigns in close conjunction with sales whilst using insight driven analytics
  • Manage the implementation of communications’ programs and create detailed plans, implement and coordinate a range of activities
  • Lead in the production of engaging content across multiple channels and for a variety of internal and external audiences (press releases, references, social media posts, newsletter, etc.)
  • Coordinate press office duties (managing media enquiries, press and PR agency activities, media interviews, briefings, etc.).
  • Editor’s level in English and Spanish writing skills. Ability to develop content from scratch as well as edit / proofread content to ensure the highest quality.
  • Manage & optimize country websites & track website performance and conversion rates
  • Digital marketing, including SEO/SEM, marketing automation, social media and display advertising campaigns



 Personal profile:


  • 5 years minimum experience in communications – experience in B2B & manufacturing industry is an advantage.
  • Excellent oral and written communication skills in English and Spanish.
  • French would be an advantage
  • Adobe Design Suite knowledge & experience
  • Digital Marketing expertise
  • Proven track record of delivering digitally driven campaigns
  • Excellent organisational and teamwork skills.
  • Ability to work autonomously.
  • Ability to travel.



Konecranes is a world-leading group of Lifting Businesses™, serving a broad range of customers. We are truly a global company with 16,000 employees at 600 locations in 50 countries. For over 80 years, we have been dedicated to improving the efficiency and performance of businesses in all types of industries. We believe that sustainable growth is a result of a strong responsible performance.

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