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Country:  United States
Location: 

Springfield, OH, US

Location details: 
Employment type:  Undefined term
Full-time/part-time position:  Full time
Job Code USA/CA:  Marketing

Marketing and Communications Manager

Country: United States (US) 
Location: Springfield
, Ohio (US-OH) 
Location details: 


At Konecranes, we believe that great customer experience is built on the people behind the Konecranes name – people committed to providing our customers with lifting equipment and services that lift their businesses. Everything we do, we do with passion and drive. 

We believe diversity drives business success and is the foundation for our growth. We welcome different backgrounds and skills that enrich our community and we promote a place where we can ALL be ourselves. This is what makes Konecranes a unique place to work.

 

Marketing & Communications Manager

This position ultimately be responsible for marketing and communication activities in the Americas Region.

RESPONSIBILITIES:

  • Communications: Internal & External
    • Internal coms plan and management; calendar and focus areas based on business strategies, plans and sales targets
    • External coms plan and management, e.g., webinars, blogs, newsletters, electronic materials, etc. using global materials; calendar and focus areas based on business strategies, plans and sales targets
    • Employer branding plan and support with local HR/Recruiting
  • Social Media: plan, management, calendar and focus areas
  • Campaign and MarCom Sales support
    • Coordination with Product & Industry Marketing team (production needs communicated/planned with BA team and executed locally)
    • Localized sales support material plan and management; local campaign support plans
    • Regional websites oversight/validation
    • Promo products brand management e.g., item design
    • Localized digital marketing and marketing automation
  • Regional event planning and support

EDUCATION:

  • A Bachelor’s degree in Marketing, Communications, Management, Journalism, Business or other equivalent area is required.
  • MBA with an emphasis on Marketing & Communications is preferred.

EXPERIENCE:

  • 3-5 years of experience with internal and external communications including planning, drafting, and managing organization communications.
  • 5- 7 years of progressive experience in a marketing & communications role with a large national or multi-national organization in an industrial B2B setting.
  • 1-2 years of social media content experience including LinkedIn, Facebook, Instagram, Twitter, Glassdoor, etc.
  • Experience with brand management, product positioning, creative design, digital marketing, content writing, trade shows, event planning and hosting, media relations and advertising.
  • Experience with employment branding and/or employer reputation establishment

OTHER REQUIREMENTS:

  • High performing communicator at all levels of the organization and to audiences large and small. Superior communication and team building skills are essential.
  • Strategic and creative thinker. Highly motivated big picture thinker with a superior sense of quality and commitment to measuring and achieving results.
  • Solid people management and organizational skills.
  • Ability to collaborate and foster peer relationships throughout the matrix organization across multiple disciplines, geographies, and time zones.
  • Must be able travel to domestically and internationally.
  • French & Spanish language skills would be an asset but not required

 

 

 

Konecranes, Inc. and its affiliates will not accept resumes from external recruiters or agencies without a Service Agreement and Agency Portal submission. Any resumes sent without a Service Agreement and Agency Portal submission with Konecranes, Inc. are void of any fees and free for internal use. Applicable Konecranes data protection obligations are the responsibility of the agency.

Konecranes is a world-leading group of Lifting Businesses™, serving a broad range of customers. We are truly a global company with 16,900 employees at 600 locations in 50 countries. For over 80 years, we have been dedicated to improving the efficiency and performance of businesses in all types of industries. We believe that sustainable growth is a result of a strong responsible performance. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Other Protected Category.

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